I wasn’t just launching a new product, I was launching a new business. Launching without an audience or an email list. The launch was entirely dependent on Facebook ads… and Tammy. She did it all: created the ads and managed everything. That’s the best part about hiring an expert, really - being free to focus all my energy on my part knowing Tammy was running the ad campaign. She warned me it was a test, and there would be optimizing to come as she had more data to work with, but HOLY COW she got us an 8.9% conversion rate, a 2X ROAS, a low CPC, and high CTR right out the gate. Can’t wait to see what happens with optimizing… or our next launch!